Are you looking for ways to get better local SEO reporting? Do you wonder if your business is receiving the right amount of the right type of traffic? Whether you’re a local small business or a national brand, there are a few things that can affect your online presence. And if you’re not careful, those factors can cause you severe embarrassment on the Internet or at least make for some really bad rankings. More often than not, people over-optimize their local SEO reports, end up with all zeros in their SEO reports and then wonder why they’re not ranking anywhere near well.One of the most critical parts of local SEO is your reporting. Reporting can help you understand where and how to rank your site, but if it’s not done right it won’t matter. In this article, I’ll provide 11 Tips for Better Local SEO Reporting.
11 tips for better local SEO reporting
Make your local SEO report comprehensive for local business clients. By focusing on reporting data and simplifying the approach, agencies can better develop stronger relationships and serve local businesses.
Here are 11 Tips for Better Local SEO Reporting:
- Simplify reports
Every local SEO agency must simplify SEO reports. As marketers, the first impulse is to convey detailed reports to clients. Local SEO reports must tell a clear and concise story about how well our marketing campaigns perform.
You can keep your local SEO reports simple for clients through the following ways:
- Set clear goals
- Remove unnecessary metrics
- Utilize a single reporting period
- Visualize information
- Segment report into diverse sections
- Tell a story
- Create a Google my business account
Google My Business is identified as an ideal tool to assist your business fulfills Google’s requirements such as verifying and sharing content. It is essential to create a Google My Business account to enlist yourself on the yellow pages of the internet. You can easily set up a Google Business profile and influence your local SEO. You must ensure you’re optimized for Google My Business and your profile is 100% completed.
- Select the right metrics
Choosing accurate and relevant data is the key part of telling a story with data. There are two significant metrics used by most local businesses which involve traffic and conversions.
It doesn’t mean you disregard each vital metric, but you must select the right metrics that seem relevant to your story.
You may like to include the following key metrics from Google Analytics:
- Top landing pages
- Overall sessions
- Location by city
- Traffic sources
- Top traffic channels by sessions
- New vs. returning clients
- Optimize your URLs and Tags
Your URLs and Tags matter for local SEO. Using a URL involving keywords could enhance the search visibility of your website. URLs and Tags can be optimized in the same way to improve SEO.
When practising local SEO, it is necessary to optimize your title tags, Meta descriptions and URLs. Additionally, it is also crucial to include region, city, district and other possible keywords to rank better locally.
- Business Directories
Some of the online business directories are Yelp, Bing, MapQuest, Facebook, Foursquare and TripAdvisor, where you can input your business details so that people who are using these platforms will easily find you.
While putting business details, you must avoid discrepancies like wrong phone numbers, misspellings or abbreviations as it can be problematic. So, you should optimize online directories and ensure the consistency of all data.
- Create local content
Google continues to get smarter, which means content creators can write more for users and less to conciliate search engines. It’s critical to hone your focus and write about local or industry news to attract a local audience when writing about general topics. Promote local industry news, staff, gatherings and educational content on your blog and be the local authority for your industry.
- Enhance your internal linking structure
Even though external links pointing to your site are ideal, improving your internal linking structure is crucial to boost your local SEO.
Internal linking structure matters because of the following:
- Helps with website hierarchy and information architecture
- Supports website navigation
- Distribute page authority and ranking power among pages
- Track local SERP results
Google Business Profile listings can be important higher sources of conversions and foot traffic for various local businesses. You’ll require to sign up for a connector to track data related to your Google Business profile by using any conventional reporting tool.
Moreover, numerous keyword tools such as Semrush provide detailed keyword data regarding local search outcomes. This information is highly applicable to businesses to generate high traffic to businesses.
- Give actionable information
Based on the data, a section is required to be added that summarizes campaign outcomes and future actions. The section will assist you to complete your story utilizing the data given and aid clients understand what you revealed to them.
- Segment keywords by location
You’ll require ensuring that your SEO reports are sufficiently optimized to only report on local keyword data. For this, an advanced keyword tool is required such as Moz, Ahrefs or Semrush.
Semrush is widely used for creating a new project and implementing position tracking on most strategic keywords.
- Stay advanced with optimized voice search
In this digital era, you must pay attention to upcoming Google trends like voice assistants and voice search to stay ahead of the market. The key purpose of staying advanced is that numerous individuals are using the voice function for search and questions have become a common type of search query.
When thinking about people using voice search, you can begin assembling long-tail and short-tail keywords that make up questions asked by customers.
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Bottom line
When it comes to SEO, SEO reporting has always been a major pain point for most local businesses. In fact, many still feel that it is not a good use of their time. However, as search engine optimization techniques continue to evolve and become more complex, you will have to spend more time both preparing your SEO reports and analyzing them.
The bottom line is that local SEO reporting should be comprehensive. It should be insightful and it should be easy to interpret. If you want to improve the quality of your local SEO reporting, the key is to make your reports as relevant and accurate as possible.
Don’t be afraid to contribute your own insights and interpretations to your reports. They will make them more credible in the eyes of clients and colleagues. And always be asking yourself: how can I make my reports even better?
Hope you find this article helpful to develop brand recognition and improve local SEO reports!
